Automating Business Interactions with Whatsapp Chatbots

Sanam Malhotra | 12th November 2019

With over 1.5 billion users, WhatsApp is emerging as a substantial marketing platform for medium and large businesses. The introduction of artificial intelligence is empowering businesses with WhatsApp chatbots, predictive engines, and recommendation systems for more reliable customer services. Today, industrial leaders are proactively investing in bot development services to enhance customer experience on Whatsapp while reducing operational costs.

Let’s explore how global businesses can deploy WhatsApp Chatbots to improve their customer services and operations-

eCommerce and Retail Businesses

Social media is the millennial’s window to discuss products, look out for recommendations, and propagate their favorite brands. However, while website chatbots are effective at assisting desktop visitors, they often fail to perform well on mobile screens.

WhatsApp chatbots powered by artificial intelligence services address customer queries in a quick, user-friendly, and streamlined manner. eCommerce businesses can boost their customer loyalty and conversion metrics with the following WhatsApp chatbot applications-

a) Product Notifications- eCommerce businesses can use WhatsApp chatbots to send automated push notifications that communicate new product arrival, offers, coupons, unused vouchers, etc.

b) Personalized Experience- Personalized product recommendations and customized services leave a lasting impact on the customers. Retail businesses can initiate automated customer interactions on special occasions like anniversaries or make seasonal suggestions based on their demographic conditions.

shopping whatsapp chatbot


c) Campaign Ads- To reach a step closer to your potential customers, eCommerce businesses can combine their web campaign banners with automated WhatsApp notifications. It amplifies brand recognition and enables businesses to influence conversions effectively.


How does Oodles AI enrich eCommerce experience using WhatsApp Chatbots?

We, at Oodles, combine AI’s Natural Language Processing capabilities with computer vision to understand customer inputs and generate accurate responses. Our AI team uses historic customer data and behavioral insights to power the following eCommerce chatbot applications-

a) Track and categorize orders 

b) Manage product-related queries

c) Provide virtual shopping bots across social media channels

d) Run campaigns, promotional events, quizzes, and more.

ecommerce whatsapp chatbot

Also read- Transforming eCommerce Businesses with Robotic Process Automation


Insurance Sector

Unlike a decade ago, today customers expect instant gratification, convenience, and immediate results. Gradual technological transformation in the insurance sector has made it difficult to gain customer’s trust, mitigate risk, and secure data.

Artificial intelligence is poised to win over the most critical factor of the insurance sector, i.e. customer trust. Here are some effective applications of Conversational AI and WhatsApp Chatbots for insurance businesses-

a) Automated Advisory- WhatsApp assistance for customer inquiries streamlines interactions and reduces the need for human intervention. The extensive ML models packed with multiple algorithms can manage multi-turn conversations, and provide accurate information regarding policies and claims.

b) Claim Management- AI’s cognitive abilities enable insurance businesses to reduce high operational costs caused by claim leakages, inappropriate data management, and insecure systems.


How Oodles AI is automating insurance processes with Whatsapp Chatbots?

The AI team at Oodles trains WhatsApp chatbot models with business-oriented ML algorithms to handle specific customer queries and interactions autonomously. With experiential knowledge in text mining and extraction under NLP services, we provide the following benefits to insurance businesses-

a) Our machine learning capabilities underlying WhatsApp Chatbots can handle dynamic multi-turn conversations to reduce quote completion time by almost 50%.

b) Also, we combine predictive engines with chatbot mechanism to analyze hidden market risks and policy prices for improved business efficiency. 

Talk to our AI development team to know more about our Chatbot development and integration services.


About Author

Sanam Malhotra

Sanam is a technical writer at Oodles who is currently covering Artificial Intelligence and its underlying disruptive technologies. Fascinated by the transformative potential of AI, Sanam explores how global businesses can harness AI-powered growth. Her writings aim at contributing the multidimensional values of AI, IoT, and machine learning to the digital landscape.

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