Chatbots can provide round the clock customer support by effectively handling thousands of conversations at the same time. It enables customer care executives to focus on complex cases without requiring customers to queue up for a long time. With the proliferation of social media, it has become the preferred choice of customers to voice their concerns with businesses. According to a report published by Smartinsights, an average adult spends 5 hours per day on mobile. Out of this, 50% is spent on social media.
Leading businesses now use chatbots as an essential part of their CRM operations. The operational efficiency of chatbots is responsible for their widespread adoption. In this blog post, we have discussed the benefits of chatbot integration across popular social media platforms.
Integrating chatbots with social networks results in customer service automation. A chatbot replaces human customer care executives with smart responses. It can extract useful information about customers’ likes and buying habits to serve them better.
People are more concerned about spending less time in shopping. They prefer to use their smartphones to evaluate their favorite products and buy them. For instance, Amazon Echo users can shop for products using voice commands.
We often face difficulties while trying to find an important piece of information on the internet. It happens because sometimes we don’t find the right term to search for. Since a chatbot can interact with us as humans do, it can easily provide the right information in no time.
Customers expect round the clock access to information and answers to queries. Implementing a chatbot augments your customer service efforts across social channels preferred by your customers.
Every social media network attracts users from a unique demographic group that has its own purpose and motivation. Nevertheless, chatbots are a universal option to serve customers on different social platforms. Let’s explore their use on popular social media platforms.
WhatsApp is an ideal platform to market brands, products, and services. The messaging app ran several beta tests on their WhatsApp for a business platform which now has more than 3 million users. Chatbots that connect artificial intelligence with customer experience is an ideal choice for WhatsApp.
Being the preferred messaging app for over 1.5 billion people, WhatsApp provides an ideal customer service platform with its chatbot features. WhatsApp has launched a standalone business tool to improve customer interactions and communications. With the advent of WhatsApp Business App, several established businesses and new enterprises are experiencing better interactions with customers.
Slack’s chatbot known as Slackbot can automate repeated tasks like sending DMs, post messages or upload files. It acts as an email management tool, sends reminders to team members, and analyzes data.
Slackbots can be integrated with other platforms to improve sales operations. They can sell goods, enabling users to order food, hire taxis, and avail other services without leaving their Slack channels.
Companies like 1-800-Flowers, Uber and Lyft enable their users to place orders directly from their Slack channels.
Integrating a chatbot with Facebook fanpage can increase the volume of daily chats with your followers and potential customers. Messenger integration allows you to quickly include bots on Facebook fan pages.
Headliner Labs found that people are 3.5 times more likely to read a Facebook message than a marketing email. Since customers can respond by clicking a CTA button, they’re more likely to engage with businesses.
Moreover, Facebook messengers have sponsored ads, which can be sent to anyone who has previously interacted with a particular business page. You can use these ads with your chatbot to target potential customers.
Gradual AI improvements will enable companies to provide faster and better customer service. Chatbot integration with social media platforms has set new standards in efficiency and customer satisfaction. Businesses are in a better position to strengthen their customer relations using chatbots.
We are a chatbot app development services company that has successfully fulfilled the automation requirements of several clients. We enable you to develop chatbots for popular chat platforms like WhatsApp, Facebook Messenger, Slack, Twilio, and Telegram with our artificial intelligence services.