Strengthening Customer Relations with Facebook Messenger Bot

abhijit.c | 14th August 2019

Facebook’s reputation as one of the top social media platforms makes it an ideal marketing channel for consumer businesses. Apart from Facebook business pages and ads, brands can now use Facebook Messenger bots to keep customers engaged. They can avail chatbot messenger app integration services to maximize the benefits Facebook provides with its bot feature.

Integrating chatbots (or bots) with Facebook Messenger is enabling brands to scale their customer interactions. A chatbot (or bot) is a piece of automated software that provides automatic responses to customer chats. They are programmed to understand basic questions, provide answers, and execute various tasks.

According to Gartner, by 2020, 85% of our engagement with businesses will be done without interacting with another human. Instead, we’ll be using self-service options and chatbots. It is already happening with over 300,000 active chatbots on Facebook Messenger today.

Messenger chatbots share the same simplicity and convenience as human customer service executives. Consumers don’t have to open several apps or links to find the information they are looking for. All they have to do is have a normal conversation with the bot.

In this blog post, we will discuss the importance of integrating a chatbot with Facebook Messenger and how to do it.

The Benefits

Leads generation and engagement: While website chatbots yield information about those interested in your services, Facebook Messenger bots provide more engagement opportunities. Messenger bots can not only obtain precise information but also engage potential customers when they appear online. 

Seamless conversations: A traditional chat always starts from scratch, even if the same user visits your site twice. But, with a Facebook chatbot, the conversation always has context.  Previous messages you have exchanged with a user will appear, and the chat can continue even after they leave the site.

Improved user experience: Since Facebook Messenger bot provides a familiar user interface, users are more likely to respond to your messages. 

Targeting potential customers: Facebook messengers have sponsored ads, which can be sent to anyone who has previously interacted with a particular business page. You can use these ads with your chatbot to target potential customers.

Engaging push notifications: With your bot in Messenger, you have the option to handle users manually or automatically. You can send them follow-ups or reminder drip campaigns and keep them engaged after the initial conversation.

Re-engaging customers: As opposed to advertising, a Facebook Messenger bot can reach out personally with relevant content at the right time. For instance, you can remind a customer that they sent a birthday gift to their sister this time last year.

Improving customer service: Facebook Messenger bots provide prompt autonomous responses to potential customers. 

How smart businesses are using Facebook Messenger bots

Personal care and beauty chain Sephora’s bot eliminates five steps from booking a makeover in one of their stores. It has increased their booking rate by 11%. 

Woebot, a downloadable chatbot acts as a robotic therapist. It is very useful for people who need to monitor their moods and follow-up with themselves on a regular basis. It provides a non-intrusive way for people to keep track of their self-care without visiting a real therapist.

Kayak is an air ticket and hotel booking platform that uses Facebook Messenger bot to serve customers. It provides attractive recommendations, sends updates about planned trips, and evaluates the best travel times.

Concluding Thoughts

Gradual development in chatbot integration will enable companies to provide better and faster customer service. Facebook Messenger bot has set new standards in efficiency and customer satisfaction. It is enabling businesses to offer a wide range of services.

From reaching your target audience to re-engaging customers, chatbots can play a very vital role in enhancing business processes. With Chatbot app development services, companies are developing AI chatbots to augment their customer service efforts.

Choose Oodles for Chatbot Messenger App Integration Services

Our experienced team develops AI chatbots and integrates them with business applications. Our chatbot integration services on existing chat platforms enable your business to reach a broader audience.

Get a step ahead with our chatbot app integration services. Click here to get started.

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