The importance of AI and machine learning in the gaming industry

Posted By :Arun Singh |29th March 2021



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We all live in an age when technology is constantly evolving around us. This technology transforms almost every industry from banking to health care using some of the latest technologies such as Blockchain, IoT, Learning Machines, etc. But you know that the video game industry is very flexible. With the advent of this technology, especially machine learning and AI, the Gaming industry is going on a roll !!


According to the gaming market report, to understand the growth of the gaming industry, the global gaming market has hit an estimated $ 150 billion market by the end of 2019, making it more prominent than the Music and Film industry. There are more than 2.3 billion players worldwide in various categories, so it is now considered a significant and highly profitable form of entertainment. For example, the total revenue of the famous GTA game is almost $ 6 billion, which is more than most TV shows, movies, and music. The gaming industry's success is primarily due to advanced technologies such as AI and machine learning that promote the growth of the gaming industry globally.


AI history in video games

To better understand the AI's application for video games, it can help to look at history. In the early days, AI was widely used to create computer-generated opponents in games based on tactics such as chess and testers. The aim was to make the people worldwide believe, as if they were playing with real people, not with an algorithm.


The problem here is that real AI works differently, but the results may be the same. AI video game first listens and then follows a simple set of instructions "if that means that". Modern AI uses machine learning to evolve itself, allowing it to function more unexpectedly and discover its little game-playing strategies.


The next step of AI in games was an arcade generation as we moved from old school concept games to a new type of play that was only available electronically. Introduced animated sprites, such as elemental AI-enabled ghosts in Pacman.


In the next generation of games, marked by console generation, AI began to take the first phase. In the secret of Mana in Super Nintendo, the pre-programmed AIs are different. The player can specify whether team members are annoying or defensive, giving the player greater control over how they interact with AI characters.


Use of AI in Game Development and Programming

AI operates inaccessible information stores and uses this data to create a place where characters can sit and perform basic actions. All the essential information is collected through AI and designed to create a visual play environment that includes situations, objectives, and efforts aimed at the characters of the game that begin to become real and natural.


To perform this, AI algorithms have to be given a lot of data to have the best answers for specific events. The vast amount of knowledge required to train AI algorithms properly is not readily available. It is probably, why AI has not been adopted in every industry yet, although we cannot overlook its features. 

General characteristics of game development make it an ideal playground for practising and developing AI strategies. Most of the games are well spent; it is relatively easy to generate and use the information making states/tasks/rewards clear.



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 AI in the Gaming Experience

Until recently, a form of self-study AI - that is, the foundation for In-depth Learning Machine Learning Transformation - which led to the development of self-driving cars, computer vision, and natural language improvements have never wholly entered this commercial game development. However, there seems to be a point in the future when developers have access to these tools to create immersive and intelligent games. This may result in development tools that will make the essential elements of complex games more flexible and responsive to the player's response and game characters that can change as more time is spent with them.


AI in the gambling business

The contribution of AI to the gaming industry goes beyond the gaming business sector rather than the gaming experience field. Investors have seen that the gaming industry quickly integrates with real-world experience. Assuming that the potential for monetization of this interconnected world will continue to have a top-down graph, AI-enabled tools are winning by them.

According to Julian Togelius, an associate professor in New York University's Department of Science and Engineering who focuses on the cross-cutting of AI and video games - providing control over intelligent programming systems can completely change how we think about these games. However, the most exciting thing, perhaps, in the future vision is not just a piece of software that has played a role in the arts in the game-building process, but also this type of technology. It can create an experience that goes hand in hand with constantly evolving games.


How AI impacted the development of mobile games

  • For game developers, AI can assist in the development of mobile games by analyzing player performance. This allows game designers and architectures to analyze how players interact with their games and the personalized experience. Telltale Games is a great example of a gaming studio that collects data to make us a part of the experience. Their games, such as The Walking Dead, show how one player's choices differ from other players.


  • While Telltale Games does not use this player data to feed AI to change the gameplay, it points to a possible future. Imagine a situation where an engineer could see a player getting frustrated because of a certain level of difficulty or difficulty. AI can then donate energy to help the player while still giving him the satisfaction of hitting a level. This means that the games did not require players to choose between easy, normal, or difficult at the start of the game - the game would respond to the player's skill.


  • AI also has the potential to help mobile game developers improve their financial performance while making money. Whale Games use AI and machine learning to suggest the appropriate time to present such things as in-app purchases or ads by evaluating game performance and progression. This ensures that players who are interrupted early in their schedule damage the backbone of the game. AI-enabled tools like Game of Whales can help mobile game developers determine the right point to capture player attention and convert them into paid customers.


Genetic Neural Networks

Genetic neural networks are another unique feature of AI that can be helpful to applications for game developers. This allows us to use simulation when we know the result, but we do not see the process on track. An example here would be to reverse engineer health data in the face of an epidemic. When we define a result, a genetic network must find the right way to take access to that result.


Many AI clips have gaming applications. For example, natural language processing(NLP) helps machines understand written and spoken comprehension, gives NPCs a play, and ultimately allows us to speak directly to the characters.


Genetic neural networks are different, and a good example of those who work with us comes to us with OpenAI and their Dota 2 bot, which beats the active player after learning to play for just a few weeks. The developers used multiple Dota 2 games simultaneously, each running at a different node in the network, and data from all these games could be combined to validate the entire algorithm.


Even the most elite pro players can only play around 14-16 hours a day. The genetic network can play 24 hours a day and even play a thousand games at a time. If it takes 10,000 hours to practice and understand the skill, it will take the player about two years to understand it. The neural network backed AI can do it in ten hours.


Machine Learning and AI in gaming - New Opportunities

  • Item store recommendation: Most of the games offer a variety of additional features that are available to be purchased during the gameplay. Such in-app purchases are an essential source of income for companies operating in the gaming industry. To increase the purchase price and at the same time increase the profitability of the company, it is necessary to use search engines. It helps players find features such as their interests and short search time. Users who are satisfied with their purchase are likely to buy more in the future. Recommendation engines select the appropriate user-specific products based on pre-purchased products, similar player purchases, and their behaviour in the game.


  • Tuning Game Difficulty: Short talk - finding out when games are getting easier or harder. To keep players interested in the game, it is essential to maintain the right level of difficulty. Otherwise, users may become bored or frustrated and, as a result, stop playing. Artificial intelligence technology provides a solution to this issue - automatic troubleshooting. The level of difficulty will be adjusted automatically according to the specific player skills. This solution will improve the player's knowledge.


  • Predicting Next Player Movement: After carefully considering the previous steps of a player, it is possible to predict the next activity of a particular player. Some actions are more common than others. With that knowledge, it's easy to customize offers, messages, and compliments for relevant products. Users will surely enjoy the personal approach and are willing to continue playing and investing in such games.



Undoubtedly, Machine Learning and AI together operate as a gaming industry, and that is why the gaming industry is seeing the fastest growth. Most mobile game development companies are starting to incorporate these technologies to enhance the player experience and provide real-world graphics. Now video games are becoming more realistic, engaging, and immersing.


Artificial intelligence and learning solutions are now able to perform various processes, monitor and analyze user behaviour, and most importantly, generate business predictions for them.


Developers have begun to create AI-based player profiles in their game frameworks to give players a characteristic feature. Gone are the days when games were abruptly just a matter of fun. These days, new AI techniques and algorithms are growing, giving an exciting opportunity for game developers to demonstrate their full potential.


About Author

Arun Singh

Arun is a MEAN stack developer. He has a fastest and efficient way of problem solving techniques. He is very good in JavaScript and also have a little bit knowledge of Java and Python.

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