Marketing and Advertisement using Artificial Intelligence

Posted By :Shubham Sharma |31st March 2021


  What is Artificial Intelligence?


Artificial Intelligence is intelligence illustrated by computers, phones, and many other machines, unlike humans’ natural intelligence. It is a broad branch of computer science that can build bots, machines, voice assistance, and many other helpful features that can ease human work.


How is AI used in Advertisements?


1. Recommendation:- As technology is developing day by day, AI getting smarter. As we scroll through Facebook, Instagram, google feeds, the recommendations of Ads have been entirely on point; it is due to the cookies of our browser and search results that help us find similar Ads.


2. Search Engine:- Google is the leading search engine in the world that uses RankBrain. It is an AI system to analyse search queries using machine learning, the subpart of artificial intelligence. The Search Engine teaches itself rather than showing the predefined searches.


AI helps to know how Ads will perform and at what time Ad should be shown, and what Ad interests the user the most. It can also boost the performance of the Ads. As the demand for artificial intelligence increases in regular lives, the impact of technology is more significant. 


Many companies are investing in the development and research with artificial intelligence integration into marketing and Ads. It will also help to increase the performance of the sale and marketing. Through machine learning shortly, the Advertisement will be more precise and accurate.




Artificial Intelligence will make a significant impact in the upcoming future. It will help social sites, search engine, and various other modes, which will help Advertisement with machine learning. The performance will get better as it will learn from the results and prepare better search models using predictive analytics.


About Author

Shubham Sharma

Shubham Sharma is an accomplished backend developer with expertise in Node.js. He has a strong command over various cutting-edge technologies such as Node.js, JavaScript/ES6, Express.js, Elasticsearch/OpenSearch, MongoDB, HTML/CSS, Quicksight, AWS and Git. Shubham's extensive experience has enabled him to successfully deliver numerous internal and client projects, including Wellsite, Virgin Media, Mason, and Konfer. He also has his skills in creating visuals using MongoDB and has created visuals for Konfer and Mason, demonstrating his proficiency in queries and DAX operations. With his strong technical background and ability to deliver high-quality solutions.

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