DFP is DoubleClick for Publisher. DoubleClick for Publisher is work like adserver which helps to reserves Ad exchanges in publisher sell and run the ads on their site by directly joining out to advertise/Company.DFP mainly two types exist in the market, most of the times learner get confused which one to choose because one is free and another is paid.
There are DFP two types:
DoubleClick for Publisher Small Business:
Basically DFP small Business means to learn ad management that helps to grow your publisher sell, delivery and all part of their digital reserve ad. DFP site has the simple interface, built-in revenue optimization, rich feature set and Google-powered ad delivery. you can be maximizing the value of your ad impressions.
DoubleClick for Publisher premium basically used by those publisher networks which have reserve items in millions and they want to sell their reserve product straight to the advertiser via Programmatic or direct need to use this feature.
DFP Premium Pricing
Price Scheduled according to ad-serving and related features:
|CPM Standard Ad impressions (ad Impression/Month)||Rate (USD)|
|0- 90 Millions||0|
|90 Millions – 150 Millions||0.0167|
|150 Millions -200 Millions||0.0167|
|200 Millions – 500 Millions||0.014|
|500 Millions – 1 Billions||0.01|
|1 Billions – 3 Billions||0.0075|
|Greater than 3 Billions||0.0065|
For added requirement such as video ads or Click ads below are the terms and conditions and pricing: