Detailed Analysis of Machine learning In Business Intelligence

Pankaj Singh | 17th December 2019

Machine learning is closely related to statistics, which makes predictions by using computers. It gives something to a computer which makes it more similar to humans: The ability to learn.

Machine learning development services helps various industries these days. It has changed the overall experience of industries from technology to healthcare and from eCommerce to automobiles. 

In this blog, we will see how machine learning and AI development services help businesses.

 

Boost in Sales and Marketing

There is a lot of information that can be used by a customer’s online purchasing behavior. Machine learning brings a lot of improvements in targeting the audience and their needs, providing businesses with information that can be used in marketing. Data used from personal profiles are powerful information a company can use for prediction, for example, how will a new product be accepted in the outer world. 

Employee Safety Improving

Machine Learning significantly improve employee safety, provides more protection into operators working in risky environments. Superior monitoring in combination with predictive analysis can help in preventing malfunctions and system failures too that could harm human lives, avoiding accidents even before they can happen. ML can use the data in order to remember the causes that had lead to malfunctions in the past.

Enhancing Customer Experience and Loyalty

In a  race to reach more people with a focus on their purchasing loyalty, most of the large corporations use Machine Learning. For example, Facebook users’ information is taken from their profiles and is analyzed using ML. Base on the user’s gender, age, location and behavior on the platform, Facebook personally creates custom posts and ads suggestion.

Operational Processes Streamlining

As per the Harvard Business Review, several business processes which have been already enhanced by ML are-

  • Customer Service Management
  • Risk Management
  • Financial Resources Management
  • Developing and managing business capabilities, and
  • Selling products and managing service 

 

Conclusion

So, we can say that ML is now used in every possible industry from technical, medical to businesses. ML can not be neglected for the better future ahead and is expected to even become more potent and useful in the coming years. 

 

Exploring Machine Learning Development Services with Oodles AI

We, at Oodles, have hands-on experience n deploying dynamic machine learning models. We are currently working on a cloud-based ML model to predict the presence of valuable resources under the surface of the earth. The model is trained using several ML libraries and data from sensor-based drilling machines. Our AI team’s primary objective is to enable global businesses with industry-specific artificial intelligence solutions to accelerate innovation and growth.

 

Talk to our AI team to know more about our artificial intelligence and machine learning services.

About Author

Pankaj Singh

I am having skills to work as Software developer & having good knowledge of Java and Data Structures.

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